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Steve Lowrey is a Manchester-based Specialist Headshot Photographer for Business, Commercial, Personal Branding, Actors, Models, Makeovers, Dancers, Fashion, Sports, Beauty, Entertainers Promotional Images and live Music Events. Commercial, Lifestyle and editorial Photography for people and products.
Based at Atherton Photography Studio it’s just off the M61 between Manchester, Bolton, Warrington & Wigan and is easily accessible from everywhere in the North West and Cheshire by car or rail with free parking.
I have thousands of previous clients and lots of positive testimonials. Hopefully, you will write the next one for me.
I will listen to you, I will help you and I will deliver what you want!
A professional headshot photographer, like myself, specializes in capturing high-quality portraits that are primarily used for professional purposes. Here’s a detailed look at what a professional headshot photographer does:
Consultation: The process typically begins with a consultation with the client, where I discuss their specific needs and goals. Understanding the client’s industry, the intended use of the headshots, and their personal preferences is essential to creating images that align with their brand and message.
Location and Setup: Depending on the client’s preference and the intended style of the headshots, the photoshoot can take place in a studio or on location. I ensure that the lighting and background are set up to create a polished and professional look.
Posing and Direction: One of the key skills of a headshot photographer is directing the subject to achieve flattering poses and expressions. This includes guidance on body posture, facial expressions, and eye contact to convey confidence and approachability.
Wardrobe and Styling: I often provide advice on clothing choices and grooming to ensure that the subject looks their best. The goal is to present them in a way that suits their profession and aligns with their personal brand.
Camera and Equipment: Professional headshot photographers use high-quality cameras, lenses, and lighting equipment to capture sharp and well-exposed images. Attention to detail in terms of focus and composition is critical to producing exceptional headshots.
Multiple Shots and Variations: During the photo shoot, I take multiple shots and variations to provide the client with a range of options. This includes variations in poses, expressions, and backgrounds to cater to different purposes.
Retouching and Editing: After the photoshoot, I carefully select the best images and perform post-processing, which includes retouching colour correction, and minor enhancements. The aim is to create headshots that look natural yet polished.
Delivery and Format: Once the images are ready, they are delivered to the client in the preferred format, which could be digital files or prints. High-resolution digital files are commonly provided for online profiles, websites, and marketing materials.
Usage Rights: A crucial aspect of professional headshot photography is discussing usage rights and licensing agreements with the client. This outlines how and where the images can be used, ensuring they comply with copyright and legal requirements.
Client Satisfaction: The success of a professional headshot photographer is often measured by client satisfaction. Building rapport with clients, addressing their feedback, and delivering headshots that meet or exceed their expectations is essential for repeat business and referrals.
Portfolio Development: To attract new clients, headshot photographers regularly update their portfolios with recent work. This showcases their skills and style, helping potential clients make informed decisions.
In conclusion, a professional headshot photographer specializes in creating visually appealing and professionally polished portraits that are tailored to the client’s specific needs. This involves careful planning, skilful direction, post-processing, and a focus on delivering images that enhance the client’s professional image.
Professional headshots are essential for a wide range of individuals and businesses. They serve as a powerful visual tool to make a positive impression and convey professionalism. Here’s a list of people and entities that commonly need professional headshots:
Business Professionals: Individuals in corporate roles, such as executives, managers, and employees, often use headshots for their company’s website, LinkedIn profiles, business cards, and other marketing materials.
Actors and Models: Professionals in the entertainment industry require headshots for their portfolios, auditions, and casting calls. These images showcase their versatility and acting range.
Musicians and Artists: Musicians, singers, and visual artists use headshots for promotional purposes, including album covers, concert posters, and press kits.
Real Estate Agents: Real estate professionals use headshots on their websites, business cards, and marketing materials to build trust and credibility with clients.
Authors and Writers: Writers, authors, and journalists use headshots for author bios, book covers, bylines, and social media profiles.
Medical and Healthcare Professionals: Doctors, nurses, and healthcare practitioners use headshots for their practice’s website, professional associations, and hospital directories.
Lawyers and Legal Professionals: Attorneys use headshots on their law firm’s website, in legal directories, and for marketing purposes to establish authority and trust.
Financial Advisors: Professionals in the financial industry use headshots on their advisory firm’s website, promotional materials, and in financial publications.
Entrepreneurs and Small Business Owners: Small business owners and entrepreneurs often use headshots for personal branding on their websites and social media profiles.
Consultants and Coaches: Professionals in consulting, coaching, and mentoring use headshots for their personal brand and marketing materials to attract clients.
Public Speakers and Presenters: Individuals who speak at conferences, seminars, and workshops use headshots for event promotions and on their speaking engagement materials.
Job Seekers: Job seekers use professional headshots on their resumes, LinkedIn profiles, and job applications to make a strong first impression with potential employers.
Online Content Creators: YouTubers, podcasters, and bloggers may use headshots on their channels, websites, and social media profiles to connect with their audience.
Social Media Influencers: Influencers on platforms like Instagram and TikTok often have professional headshots that help establish their personal brand and credibility.
Government and Nonprofit Professionals: Professionals in government agencies and nonprofit organizations use headshots on their official websites, publications, and press releases.
Educators and Academics: Teachers, professors, and educators use headshots for their faculty profiles on school websites and academic publications.
In essence, anyone who wants to present themselves in a professional and credible manner can benefit from having a professional headshot. It’s a versatile tool that can be used across various platforms and industries to make a positive and lasting impression.
Certainly, I can explain what a commercial photographer, like myself, typically does. Commercial photography is a specialized field that involves creating high-quality images for various business purposes. Here’s a detailed overview of the role:
Understanding Client Needs: As a commercial photographer, I start by discussing the client’s requirements, goals, and the message they want to convey through the images. This initial consultation is crucial for aligning the photography with the client’s objectives.
Planning and Conceptualizing: Once the client’s needs are clear, I work on conceptualizing the photoshoot. This includes selecting the right location, props, lighting, and models (if needed). The goal is to create a visual story that effectively communicates the client’s message.
Setting Up Equipment: Commercial photographers often use advanced equipment, such as high-end cameras, lenses, lighting, and props, to capture the best possible shots. This may require arranging for studio space, renting equipment, or using an on-location setup.
Capturing Images: During the actual photoshoot, I focus on capturing images that align with the planned concept. This involves directing subjects, adjusting lighting, and making creative choices to achieve the desired results. Attention to detail is crucial in this phase.
Image Editing and Retouching: After the photoshoot, I review and select the best images for further processing. This includes editing, retouching, color correction, and enhancing the images to meet professional standards. The goal is to produce visually appealing and high-quality photos.
Delivery to the Client: Once the images are ready, they are delivered to the client in the preferred format (digital files or prints). Meeting deadlines and client expectations is a top priority.
Usage Rights and Licensing: Commercial photographers often discuss usage rights and licensing agreements with clients. This specifies how the images can be used, whether for advertising, marketing, websites, or other purposes. It’s essential to ensure that both parties are clear on these terms.
Marketing and Promotion: In addition to the actual photography work, I also engage in marketing and self-promotion activities. This includes building a portfolio, maintaining a website, and using social media to showcase previous work and attract potential clients.
Staying Updated: The field of photography is continually evolving, with new techniques, technology, and trends emerging. As a commercial photographer, I stay updated with the latest developments to offer cutting-edge solutions to my clients.
Client Satisfaction: Ultimately, the success of a commercial photographer depends on client satisfaction. Building strong relationships, delivering exceptional work, and exceeding client expectations are essential for repeat business and referrals.
In summary, a commercial photographer like myself plays a crucial role in helping businesses convey their message through visually appealing and professional images. It involves careful planning, creative execution, and attention to detail to create images that meet the client’s objectives.
I have been a freelance photographer for over 10 years covering all ages and styles of commercial and family. Having a broad knowledge of most types of photography I can provide high-quality professional images for any occasion.
The interaction with people from all types of professions and backgrounds with differing goals and desires is extremely interesting and lots of fun.
Commercial headshot photography is a serious business but that does not mean it cannot be fun either.
Steve Lowrey Photography is based at Atherton Photo Studio – Manchester M46.
For commercial photography and professional headshots give me a call to arrange a meeting and discuss your needs.
Atherton Photo Studio
Bag Lane Enterprise Centre
Atherton
M46 0JN
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